Connect the technology directly to their specific interests, needs, or values rather than discussing technical capabilities. For example, “This app makes seeing photos of the grandkids easier and more frequent” is more compelling than “This app has advanced photo-sharing functionality.” The key is showing how the technology serves something they already care about.
Frame the technology as a solution to specific challenges they’ve experienced. “This feature could solve that issue you mentioned about keeping track of appointments” or “This would make it easier to stay in touch when you’re traveling” connects technology to tangible improvements in daily life.
Show how the technology can simplify tasks they already do, particularly tasks they find tedious or difficult. “This would cut in half the time you spend organizing receipts” or “You’d no longer need to drive to the bank for these transactions” focuses on concrete benefits rather than the technology itself.
These techniques work because they address common concerns underlying technology resistance. Rather than focusing on the novelty or technical aspects that might feel overwhelming, they center on meaningful outcomes and practical improvements. By connecting technology to existing values and needs, you create a bridge to adoption that feels purposeful rather than arbitrary.
Remember Boundaries
While encouraging beneficial technology adoption can be helpful, respect their agency in making final decisions. Pressuring someone to adopt technology they genuinely don’t want can damage trust and autonomy.
See also: Understanding The Late Adapter Type and Tip: Patience and Step-by-Step Support
